A premium trade website that qualifies the job before the callback.
An architectural website and guided estimate flow that turns an unstructured enquiry into useful quoting information.
The thinking
Most trade websites ask every visitor to complete the same blank form. The business then spends time collecting the job type, location, timing, budget and photos that the site could have gathered clearly.
This concept pairs a high-trust visual presence with a guided estimate flow, so better design creates a better operational hand-off.
What the system demonstrates
Service and project pages lead into a short, conditional estimate journey. Service-area rules, job details, timing and attachments are captured once, then sent to the correct pipeline with the visitor context preserved.
- Project-led website with clear service and location coverage.
- Conditional estimate steps that adapt to the job.
- Photo and plan capture where it helps qualification.
- CRM routing, owner notification and response tracking.
How a live version would be measured
Qualified enquiries, estimate completion, response time, quote progression and the points where good-fit visitors abandon the flow. The interface numbers are illustrative, not client results.
This page is a capability demonstration. No client, customer, endorsement or measured result is claimed. Any figures shown in the interface are illustrative.
Next concept
Operations agent
Start a project
Have a real version of this in mind?
The concept is the starting point. Tell us about the business, the constraint and what a successful result would look like.
Prefer to talk? 0406 160 336